In April, Nathan’s Famous announced that it would be partnering with Ghost Kitchens Brand to launch 100 non-traditional locations by the end of 2021, and together the pair is more than on track to meet that momentous goal. The New York-based brand recently announced that it has doubled the number of ghost kitchens globally since June 2020, opening its 223rd ghost kitchen and widening its reach to 18 countries worldwide.
"We are proud to announce that we have doubled our ghost kitchens across the globe,” said James Walker, Senior Vice President, Restaurants. “We could not have done this without collaboration with outside brands who have helped to bring the Flavor of New York to more guests through Nathan’s Famous, Wings of New York, and Arthur Treacher’s. While they are different in their offerings and menus, they share the focus on ensuring all menu items are ‘Memorable, Craveable, and Instagrammable.’ Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”
Nathan’s Famous originally began incorporating ghost kitchens into its business model in 2019, working alongside Franklin Junction. In 2020, the company joined forces with REEF Kitchens, bringing the brand to new markets across the Midwest. The 100-year-old company also partnered with Kitopi to spur growth in the United Arab Emirates (UAE).
Introducing its new Wings of New York brand in 2020, Nathan’s Famous used the delivery-only concept to offer New York-style wings and Harlem-style chicken and waffles to consumers. Earlier this year, the company also reintroduced Arthur Treacher’s, a brand that’s been part of its portfolio for years and features hand-dipped fish, chicken, and shrimp.
Where will Nathan’s Famous stake its claim next? Deli Market News will bring you the latest updates.