Field trips are some of my favorite childhood memories, as I’m sure many others can relate to. Tapping into the nostalgia of parents and the adventure of kids, Nature’s Bakery has launched a new campaign headlined by its Snack Sized Adventures: Field Trip Edition at-home kits. The launch aims to support students this back-to-school season by recreating the in-person school field trip experience. It follows up the brand’s Snack Sized Adventures launch last year, a microsite that generates easy-to-plan, accessible activities. Now Nature’s Bakery is bringing educational hands-on activities and snacks directly to families’ doorsteps, by offering parents and teachers the opportunity to sign up for a free curated kit.
“As families and teachers adapt and prepare to return to in-person learning, we want to ensure as many children as possible partake in the educational magic that happens outside the classroom,” stated Vilma Livas, Chief Marketing Officer. “This campaign is designed to inspire learning by bringing the field trip experience to them, encouraging kids to find adventures just about anywhere, whether that be in the living room or in the classroom.”
Families can use this fun activity kit to educate their children on the different types of dinosaurs and practice their archeological skills with a fossil digging experience. Plus, families will receive a variety of Nature’s Bakery snack bars and materials to learn and create their own world of imagination. With the pandemic leading to increased screen time and challenging kids to adapt to new hybrid learning models, many of them are missing in-person school activities, such as science fairs and show-and-tell. Snack Sized Adventures: Field Trip Edition is helping to eliminate parents’ concerns and inspire kids to listen, explore, touch, and feel to gain a better understanding about a variety of subjects.
To help kick off the launch, Nature’s Bakery enlisted actor, writer, and father James Van Der Beek to encourage families to find more screen-free activities for children and the importance of family bonding, a press release added.
“’What on earth should we do with our kids?’ is a question every parent has had to answer, this past year perhaps more than any other, and as a father, I know first-hand the value of a fun family activity that keeps kids active and engaged,” said Van Der Beek. “Having a resource like the Snack Sized Adventures microsite is a great way to help parents get their kids off screens and into a fun, educational activity this back-to-school season. When Nature’s Bakery came to me with the concept of these kits that offer on-the-go field trip experiences for kids, I knew it was something I wanted to share with families looking for new ideas to keep their children active and focused outside the classroom.”
Recipients of the Snack Sized Adventures: Field Trip Edition kits will be selected every week until supplies last.
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