Three new executives are stepping into their roles at Nature’s Fynd. The company has named Wendy Behr as Chief Product Officer, Christine Rogers-Raetsch as Chief People Officer, and Jaime Frye as Senior Vice President of Sales.
Behr is a R&D executive who has been in lead innovation roles at several organizations, including Sovos Brands, Keurig Dr Pepper, WhiteWave Foods, and Diageo. She has a 30-plus year career in roles across global brand innovation, product and package R&D, corporate sustainability, quality and food safety, and global supply.
She will be involved in furthering Nature’s Fynd’s capacity to meet the growing demand for existing product lines, as well as overseeing senior food scientists and engineers leading the development of new products and packaging.
Rogers-Raetsch joins after consulting with the brand for over a year. Previously, she served as Duolingo's (DUOL) Chief People Officer, building the HR and people practices. Rogers-Raetsch spent the first 20 years of her career at Vanguard, culminating as the Global Head of Culture and Inclusion.
She will oversee all aspects of human resources as the company grows and continues to hire talented individuals who uphold its core values.
Frye has extensive experience in the consumer packaged goods (CPG) industry. Beginning her career at Procter & Gamble, she spent 14 years honing skills across multiple facets of the industry. She went on to run sales for the Natural Channel and Costco at WhiteWave Foods, and was a General Manager at Amplify Snacks.
At Nature’s Fynd, she will be a pivotal leader in developing and guiding the brand’s sales growth strategy and managing sales operations across all product lines.
Karuna Rawal, Chief Marketing Officer/Chief Revenue Officer, commented.
“Nature's Fynd has always been at the forefront of innovation across many fronts,” said Rawal. “From its inception, our company has stood out as a trailblazer in the food and tech industries, and our leadership team reflects the brand’s values of leading with diversity and supporting genuine inclusion and empowerment in the workplace. I’m excited to partner with Wendy, Christine, and Jaime as we work to create a compelling solution to the global challenge of providing nutritious, sustainable food that's accessible to our growing population in the face of climate change.”
Congratulations to the new leaders!