More plant-based offerings are quickly becoming available on the shelves of Whole Foods Market thanks to a tactical alliance. Nature’s Fynd™, a food company making delicious meat and dairy alternatives using a nutritional fungi protein, is introducing its Dairy-Free Original Cream Cheese to the retailer’s lineup.
“Our Dairy-Free Cream Cheese is a game-changer for consumers who are seeking delicious, vegan products,” said Thomas Jonas, Chief Executive Officer and Co-Founder of Nature’s Fynd. “Whether they are excited to try another new food made from fungi or seeking an option with no dairy, soy, or nuts. Our delicious cream cheese is gentler on the planet and is now broadly available at select Whole Foods Market stores across the country where we know our community shops regularly.”
Nature’s Fynd grows Fy from a nutritional fungi protein with origins in Yellowstone National Park via the company’s breakthrough fermentation process. Its growing method is efficient and sustainable, using just a fraction of the water, land, and energy required for traditional agriculture, noted the release.
“Fungi-based foods, like the ones made with Fy, are an innovative new category that we are really excited about,” said Nicole West, Whole Foods Market Category Merchant. “Nature’s Fynd first brought us their Meatless Breakfast Patties, and now we’re adding their Dairy-Free Cream Cheese to many shelves across the nation, introducing our customers to even more of their delicious products.”
Joining shelves at select Whole Foods Market locations nationwide, the plant-based pioneer’s Dairy-Free Original Cream Cheese can be found in the refrigerated section in stores from the Pacific Northwest to the Rocky Mountains to the East Coast beginning this month, a press release explained.
The flavorful, plant-based product is lactose-free, nut-free, soy-free, and certified Kosher, crafted using no artificial flavors or preservatives. With a delicious, smooth, and spreadable texture, the offering consistently matches traditional cream cheese in taste.
This is an expansion of the better-for-you brand’s current partnership with Whole Foods, as Nature’s Fynd launched its breakfast patties in Whole Foods Market stores regionally in May 2022 and gained national distribution for the protein-packed patties earlier this year.
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