Alternative-meat products are becoming more accessible on the shelf, and shoppers are eager for more variety to choose from. For those living in SoCal and the Bay Area, Next Meats USA is answering that call. The Japanese-based manufacturer of delicious, eco-friendly plant-based meat alternative products, is now offering two products in six Tokyo Central stores and four Marukai stores throughout Southern California and the Bay Area.
“A fast-growing number of consumers are adopting flexitarian, vegetarian, and vegan diets for reasons ranging from proven health benefits to reducing the impact on our shared planet,” said Chief Executive Officer Koki Terui, noting it is an exciting and perfect time for expansion in America. “Next Meats’ healthy, plant-based products are a delicious addition to any diet, and we are thrilled to expand this journey in the United States and Canada.”
Next Meats’ product line in the U.S. and Canada includes Next Short Rib and Next Skirt Steak. According to the release, they are produced from a textured soy protein, and there is currently one serving per package at 160–180 calories. The suggested retail price for each 2.82 oz package is $5.99. Products are also sold online via the Next Meats web store in 3-pack through 24-pack sizes.
Japanese specialty market Tokyo Central first introduced Next Meats’ plant-based products earlier this year in January. Tokyo Central and Marukai operate under Marukai Corp. Its President, Koichi Toyo, stated customer response has been impressive for Next Meats.
“The consumer demand for this innovative and delicious new plant-based food has exceeded our expectations,” commented Toyo. “We are fulfilling new orders with eager anticipation of future market value.”
Prior to entering Tokyo Central markets in January, Next Meats were sold at retailers in New York, Connecticut, and Massachusetts. Restaurant chefs are also discovering the versatility of Next Meats, and products are now served by Michelin-starred Chef Josef Centeno’s Tex-Mex Bar Ama in Los Angeles, California; Ramen Shack in San Juan Capistrano, California; J-Spec in New York City, New York; and Tsuchi Café in Toronto, Ontario, Canada.
Where will we see this rising category go next? Stay tuned to find out.