Travel may be restricted for most people, but that won’t stop The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, from taking consumers’ taste buds on a trip around the world. From now until the end of January, NAMI will be partnering with The Food Renegades to host a virtual TikTok adventure, celebrating favorite prepared beef dishes from around the world.
“We are excited to embark on this adventure featuring favorite prepared beef favorites such as beef jerky, hot dogs, roast beef, pastrami, and more,” said Eric Mittenthal, Vice President of Sustainability for NAMI. “We will be bringing friends and families together virtually to show them how to Be Beef-Prepared. We will share innovative prepared beef recipes they can enjoy over the holidays and show them fun new ways to beef up their healthy choices for the New Year.”
To facilitate this culinary journey, the Meat Institute is partnering with The Food Renegades, a division of The Digital Renegades. According to the press release, The Digital Renegades is a digital marketing agency and a chef alliance on TikTok. Together, the partners will show families how to Be Beef-Prepared—for the holidays and for the New Year. This promotion will take the Food Renegades’ 15.8 million followers on a voyage of taste, convenience, and nutrition that delivers satisfaction when they need it the most.
The prepared meats category is diverse and offers choices to meet nutrition needs, tastes, budgets, and personal preferences. Thousands of products are available in the meat case and include low- and reduced-sodium products, low- and reduced-fat products, American Heart Association certified, organic and grass-fed options, Kosher, and more.
Last summer, NAMI partnered with The Food Renegades for the first time for #WienerWednesday throughout July and hosted what it has declared as the most viral beef campaign ever conducted on TikTok.
For more information on the partnership as well as the full list of TikTok stars taking part, click here.
How will the industry innovate next to raise brand awareness as well as bring culinary tastes to the forefront? Deli Market News will continue to report.