I’ve been on a plant-based chicken nugget kick. It is a craving difficult to satisfy, but I recently crossed paths with an innovative company that delivers on both flavor and texture: Nowadays. The venture-backed startup is aiming to take a bite out of the plant-based market, and with a simple proprietary blend of sustainably sourced ingredients, I believe that goal is poised to be met.
"In addition to being uniquely delicious, Nowadays nuggets have the simplest ingredient list and an unparalleled nutritional profile compared to both plant- and animal-based nuggets,” said Co-Founder Max Elder. “We're proud to craft wholesome nuggets made primarily from organic yellow pea protein. Nowadays meets the increasing consumer need for simple foods that nourish both people and the planet. Life's complicated enough; eating well should be easy."
These new nuggets are sold frozen and made with just seven simple plant-based ingredients, including non-GMO yellow pea protein grown sustainably by U.S. farmers; whole wheat flour; sunflower oil; plant-based fiber; and extracts of both yeast and mushroom. This blend results in a product that replicates the bite and flavor of chicken, while using fewer, simpler, and more nutritious ingredients—an eating experience I can attest to. Nowadays nuggets boast 13 g of protein with only 120 calories, no saturated fat, no sugar, and only 140 mg sodium per serving.
According to a statement sent to Deli Market News, Nowadays nuggets are currently available for direct shipping across California, and the company will be launching national shipping in the coming weeks. Nowadays also has plans to expand its product line with gluten-free nuggets and chicken tenders later this year.
Take it from this trade news writer and plant-based eater: this company is one to watch.
