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Oatly Announces Entry Into Meijer Stores; Mike Messersmith Details

Oatly Announces Entry Into Meijer Stores; Mike Messersmith Details


MALMÖ, SWEDEN
Wednesday, October 4th, 2023

Oatly is expanding its distribution in the United States with the help of its newest retail partner, Meijer. Shoppers at all 265 Meijer locations will now have access to Oatly Original and Full Fat 64 oz chilled oatmilks in addition to the company’s 32 oz shelf-stable Original and Barista Edition.

Mike Messersmith, President, Oatly“As we continue to grow our retail footprint throughout the U.S., Meijer represents an important step for us,” said Mike Messersmith, President of Oatly North America. “Presence at the beloved Midwestern retailer allows us to introduce our oatmilk products to new customers and new audiences. We’re excited for them to try Oatly and experience all the ways our products can be incorporated into their routines—from morning coffee to cooking recipes, enjoying cereal, and more.”

The expansion marks Oatly’s emphasis on increasing distribution of its oat-based products across retail and foodservice partners throughout the U.S.

Oatly is expanding its distribution in the United States with the help of Meijer

As noted in the release, Oatly makes delicious non-dairy milk alternatives that have the same creamy taste, frothy feel, and functionality as cow’s milk while generally having a lower climate impact than cow’s milk. Oatly Original, Full Fat, and Barista Edition oatmilks sold in the U.S. are made from 100 percent gluten-free oats and contain no dairy, no nuts, and no GMOs.

More distribution partnerships are in the works, so keep a tab open for more DMN updates.

Oatly
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