Hit pause on the carols and decorating the tree—it’s time to celebrate cranberry season. Each year, Americans consume 400 million lbs of cranberries, roughly 8 million of which is consumed during Thanksgiving week, according to the Agricultural Marketing Resource Center. This year, Ocean Spray® will celebrate cranberry season by showcasing how to “Just Add Cran” to any dish and occasion.
“New generations are hosting and making their own traditions. While we remain a focal point at many tables, we also want to extend our products into more informal occasions and engage with the next generation of hosts,” said Monisha Dabek, Senior Vice President and Chief Commercial Officer, USA, Ocean Spray. “Consumers will see this reflected in both spots as Farmer Johnny wades in his bog to showcase how our products can transform any of these gatherings—sauce as the ultimate fixer of any dish and cranberry juice cocktail as the best mixer for any drink.”
Ocean Spray officially introduces two new holiday ads. The joyful spots, The Sauce and Shake It, showcase how Ocean Spray Jellied Cranberry Sauce and Ocean Spray Cranberry Juice Cocktail juice drink plays a role in modern holiday celebrations. The ads are now airing across streaming TV through December 29 and will be supported through streaming video, display banners, and social media, which can be seen here and here.
With nearly 20 flavor blends, Ocean Spray is known among its fans for creating a cranberry-forward fruit pairing for every taste bud. This year, Ocean Spray is putting that to the test by creating one of its first-ever limited-edition juice drink flavors inspired by the taste and feel of the season: Ocean Spray Mulled Blackberry Pear™ Juice Drink.
According to a press release, the new flavor is unique in the brand’s portfolio, as it’s marketed to be served both hot and cold. Because of the unique tannins in the cranberry, cranberry juice can uniquely replicate the flavor of wine, and combined with flavors of mulling spices like ginger, cinnamon, clove, and peppercorns, it closely replicates a famous holiday beverage.
Today, fans can find Mulled Blackberry Pear Juice Drink at Walmart and Amazon while supplies last.
To learn more, click here.
Check back in with Deli Market News regarding the latest in holiday launches.
