Who’s ready to get jiggly with it? Ocean Spray Cranberries is well-aware of the fact that Ocean Spray® Jellied Cranberry Sauce logs are a highly coveted item amidst the holiday season, which is exactly why the company has extended its festive Power Your Holidays™ campaign. The newest addition to the campaign is a 10-hour cranberry yule log video, with the mesmerizing sights and sounds of a relaxing fireplace along with three Ocean Spray Jellied Cranberry Sauce logs wiggling in front of the hearth.
“Some may think Thanksgiving is cranberry sauce’s big moment, but we’re here to say that cranberry jelly is a classic staple that belongs at the table in all the holidays. We're excited to extend our campaign with a jiggly fireplace scene that adds to the fun,” said Dan Hamilton, Head of Marketing Center of Excellence at Ocean Spray Cranberries. “It’s also just a great feeling to jiggle, and we can all use as many good cranberry feelings as possible in the last month of the year.”
According to a press release, each year, searches for holiday fireplace videos peak around Thanksgiving and into the holiday season, with endless videos to choose from. This year, consumers can either stream directly from the Ocean Spray YouTube channel or will find it as a holiday surprise via paid pre-roll content.
The wiggling first kicked off back in October, when the brand debuted the Power Your Holidays campaign, which has since been spotlighted by influential names like Jeff Low, Jojo Siwa, and more. Through a social extension, #JiggleWithUs, a TikTok duet with the jiggling Ocean Spray cranberry sauce set to the song “Jelly Is Here,” was created for the spot by Mack Goudy Jr. of the legendary electronic dance group The Detroit Grand Pubahs.
The holiday fireplace can be accessed and downloaded on YouTube here.
May you all have a holly, jolly—and jiggly—holiday season!
