Hailing from California where delicious Mexican food is a dietary staple, Taco Tuesday is of course one of my favorite days of the week, and I can attest that that is true for many other consumers as well. Looking to give the weekly holiday a kick of extra flavor, General Mills’ Old El Paso™ has announced its new Takis Fuego®-inspired Hot Chili Pepper and Lime-Flavored Stand ‘N Stuff Taco Shells.
“The Takis Fuego and Old El Paso collaboration is focused on bold flavors and fun,” said Ryan Harrington, Vice President of Sales - Walmart and Sam’s Club at General Mills. “We’re introducing the newest break-through innovation that consumers have been searching for, meeting their needs for a spicy taco shell with unique flavor.”
This zesty new offering is now available exclusively at Walmart stores across the country and online at Walmart.com through early 2022, according to a press release. The shells will bring shoppers the distinct, spicy taste of Takis® in the Old El Past Stand ’N Stuff taco shell format with a flat bottom to make eating easier.
“Our partnership with Walmart will bring fans a new way to enjoy the bold flavor and satisfying crunch of Takis Fuego with Old El Paso Taco Shells,” said Sandra Peregrina, Marketing Director of Salty Snacks for Barcel USA, the U.S. snack division of Grupo Bimbo and brand holder for Takis. “The Old El Paso Takis Fuego Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells are not only inspired by the intensity of our iconic rolled tortilla chip beyond the snack bag, they allow our consumers to build their own Takis Fuego creation in taco form with the convenience of the Old El Paso Stand ’N Stuff Taco Shells.”
Takis Fuego-inspired shells come in sets of 10 (5.4 oz) for a family-sized meal that everyone can enjoy. With virtually endless possibilities, consumers can use this spicy product to ramp up any recipe.
Will this limited new offering become a staple in the Old El Paso lineup, making its way to other retailers? Keep reading Deli Market News for updates.