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Oscar Mayer Extends NASCAR Partnership

Oscar Mayer Extends NASCAR Partnership


NC, PA, and IL
Friday, November 1st, 2019

It seems as though there are always new and unique collaborations happening in the industry. As of late, there’s been a surplus in sporty partnerships, like those with NBA teams. Oscar Mayer, however, has teamed up with an unconventional spectator sport to increase brand recognition: NASCAR. In the world of speed racers, Oscar Mayer is simply known as O-S-C-A-R. The company excitedly announced that it will extend its sponsorship of the No. 6 Oscar Mayer Ford Mustang with driver Ryan Newman and Roush Fenway Racing through the 2021 season.

 Matt Riezman, Associate Director, Oscar Mayer“After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar Mayer. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.”

To celebrate the two-year extension, Oscar Mayer is giving fans the chance to design a 2020 paint scheme for the No. 6 Oscar Mayer Ford Mustang. Starting today, meat-loving fans can head to Oscar Mayer’s social channels to download car templates and put their creative pedal to the metal by designing their own meat-inspired paint scheme. The winning design will race at the TicketGuardian 500 in Phoenix on March 8, 2020. Interested fans can keep an eye on Oscar Mayer’s social channels for more details on how to submit their designs and when the window for submission will close.

Ryan Newman, Racer, NASCAR“We’re obviously excited to continue our relationship with such a great brand in Oscar Mayer and the Kraft-Heinz Company,” said Newman. “The Oscar Mayer team and everyone at Roush Fenway has done a great job on collaborating on various innovative ideas throughout this season, and we’re looking forward to more creative excitement both on and off the track in the future.”

According to a press release, the company made its return to Roush Fenway in 2018 at the famed Darlington Raceway and served as the primary sponsor for seven races during Newman’s run to the 2019 NASCAR Playoffs. Newman has scored three top-five and 13 top-ten finishes in 2019. He has finished inside the top 15 in 20 races in 2019 and came inches short of putting the No. 6 in the victory lane two weeks ago at Talladega Superspeedway.

 
 
 
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Prior to last season, Oscar Mayer appeared as a primary sponsor on NASCAR Hall-of-Famer Mark Martin’s Ford in 2004, and served as an associate partner with Roush Fenway Racing in the early 2000s, featured on Matt Kenseth’s No. 17 Ford and Kurt Busch’s No. 97 Ford, when NASCAR Hall-of-Fame owner Jack Roush led the team to back-to-back Cup championships in 2003 and 2004.

Along with the Oscar Mayer red and yellow displayed across the No. 6 Mustang this season, Oscar Mayer will bring miles of smiles to fans throughout the 2020 season with the help of the Oscar Mayer Wienermobile and the Hotdoggers. To keep up with the vehicle and see exactly what races it will be at, follow along here.

What an exciting partnership! For more of the most unique collaborations in the industry, keep reading Deli Market News.

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