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Oscar Mayer® Introduces New Stuffed Dogs Line; Molly White Details

Oscar Mayer® Introduces New Stuffed Dogs Line; Molly White Details


CHICAGO & PITTSBURGH, IL
Thursday, May 9th, 2024

Known to bring innovation and flavor to the hot dog category, Oscar Mayer® is back at it again with another exciting product debut. The brand introduced a new Stuffed Dogs line, bringing bold and unique flavors to the shelves of grocery retailers nationwide.

Molly White, Vice President of Marketing, Oscar Mayer®“Our ambition is to spark smiles and be the indisputable leader in taste, which is why we reimagined the iconic Oscar Mayer wiener to meet the evolving preferences of our consumers,” said Molly White, Vice President of Marketing for Oscar Mayer. “Whether seeking a spicy twist or pop of creamy cheese, we strive to feed fans’ appetite for category offerings that are currently only available from quick service restaurants.”

The uniquely crafted lineup includes three mouthwatering flavors: Cheese, Jalapeño Cheddar, and Chili Cheese. As a press release noted, the line draws inspiration from consumers’ favorite restaurant offerings. For example, millions of consumers requested extra spice for their food in the last year alone, driving the need for Oscar Mayer’s new recipes using real jalapeño peppers and chiles.

Oscar Mayer® debuted its new Stuffed Dogs line, further bolstering its product portfolioStuffed Dogs are now rolling out to major grocery retailers nationwide in packs of eight for $4.99. The product puts a fun spin on a key grilling essential with the use of differentiated flavors. As the Cheese Dog category currently outpaces the Hot Dog category in dollar growth, Oscar Mayer saw this as a ripe opportunity to expand its hot dog offerings beyond its iconic wieners, the release explained.

As more unique product launches refresh consumer-favorite categories, DMN will be here with the latest insights.

Oscar Mayer®
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