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Outer Aisle Expands New Distribution in Major Retailers Nationwide

Outer Aisle Expands New Distribution in Major Retailers Nationwide


SANTA BARBARA, CA
Wednesday, December 9th, 2020

Cauliflower strikes again as a versatile vegetable in the baking sector. Branching out of the cauliflower pizza crust shelf, consumers will soon see cauliflower bread take over the aisle, as Outer Aisle recently announced nationwide partnerships with Kroger stores and Sprouts Farmers Market, along with the addition of several regional retailers to its roster. With these new partnerships in hand, Outer Aisle has pushed into over 2,200 new doors this year and forecasts revenue three times that of last year.

Jeanne David, Founder and Chief Executive Officer, Outer Aisle“To see this idea start in my own home kitchen and catch on the way it has—with amazing retail partners and consumers across the country—is beyond a dream come true,” said Jeanne David, Founder and CEO. “If you had told me back in 2013 that this funny idea I had for ‘cauliflower bread’ would turn into something people demanded at their local grocery stores and made a top-selling bread on Amazon, I would have laughed out loud—but every day I feel enormously grateful and blessed that the idea caught on and people love what we’re making!”

With increased store availability, efforts to drive growth through foodservice partnerships, and plans for new product launches in 2021, Outer Aisle has paved a path for further expansion while remaining committed to its goal of helping people lead healthier, happier lives.

 Outer Aisle recently announced nationwide partnerships with Kroger stores and Sprouts Farmers Market, along with the addition of several regional retailers

Outer Aisle is one of the leading brands of delicious, versatile, and convenient cauliflower bread and is heralded as the fastest-growing food company in the U.S. on the 2020 Inc. 5000 list. According to the release, the company has increased its number of grocery retail locations by 190 percent since January.

In November, Outer Aisle PLANTPOWER™ Sandwich Thins and Pizza Crusts started showing up on shelves nationwide at Sprouts and at all western U.S. Kroger stores (QFC, Fred Meyer, Ralph’s, Smith’s, Fry’s, King Soopers), as well as the following grocers in select regions:

  • Meijer – all 220 doors in Michigan, Ohio, Indiana, and Illinois
  • Albertsons Texas including Tom Thumb & Randall’s – all 140 doors
  • Foodtown – all 66 doors in New Jersey, New York, and Pennsylvania
  • Albertsons Intermountain – 26 doors in Montana, Idaho, and Wyoming
  • Gelsons – all 27 doors in Southern California
  • King Kullen – all 22 doors in New York and New Jersey
  • Roche Bros. - all 20 doors in Massachusetts
  • Woodman’s - all 18 doors in Wisconsin and Illinois
  • Haggen – all 15 doors in Washington
  • Kowalski’s – all 11 doors in Minnesota

Made with only four key simple ingredients—fresh cauliflower, cage-free eggs, parmesan cheese, and nutritional yeast—Outer Aisle products come in popular Original, Jalapeño, and Italian flavors.

For the latest expansion, launch, and partnership updates, keep checking back to Deli Market News.

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