Why do bagels have holes? It’s a question many consumers have asked, especially those looking to maximize the coverage of their favorite cream cheese spread. Adding even more delicious bagel to be enjoyed with its schmear, Philadelphia® Cream Cheese has partnered with some of North America’s beloved bagel shops to debut a limited-edition, no-hole bagel. Say hello to Philadelphia Bagel Wholes!
“We’ve heard our fans question why bagels have holes and the limitations it poses for their favorite cream cheese, and we couldn’t agree more,” said Keenan White, Senior Brand Manager, Philadelphia at the Kraft Heinz Company. “That’s why we’re joining forces with fan-favorite shops across North America to create a more-schmear movement, maximizing the space to enjoy Philly’s signature, creamy taste with every bite.”
The well-known cream cheese brand has formed partnerships with Utopia Bagels in New York; Steingold’s of Chicago, Illinois; Starship Bagel Dallas, Texas; Rubinstein Bagels in Seattle, Washington; and St-Viateur Bagel in Montreal, Canada.
As a press release explained, Philadelphia Bagel Wholes feature each shop’s signature bagel without the hole, providing a first-of-its-kind solution that offers more space for cream cheese.
“We’ve heard first-hand from our loyal customers about their frustrations around bagels with holes, so it was only right for us to rally with Philly, the only cream cheese that makes the cut to be on our bagels, in this creative movement,” said Oren Salomon, Owner, Starship Bagel in Dallas. “Now you can bite confidently into your bagel knowing that your bite will capture both bagel and schmear and lose none to the floor or less fortunate schmutz-dropping targets.”
Philadelphia Bagel Wholes are available for purchase for a limited time in-store at all five bagel shops. Shoppers who can’t make it in-store can purchase the bagel for U.S. nationwide shipping via Goldbelly.com from Utopia Bagels, along with CAN nationwide shipping via Stviateurbagel.com, while supplies last.
Now excuse me, I’m off to get my hands on this delicious bagel innovation!