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Pilgrim’s® Launches Refreshed Brand Identity and Flavorful New Nugget Lineup; Sergio Nahuz Shares

Pilgrim’s® Launches Refreshed Brand Identity and Flavorful New Nugget Lineup; Sergio Nahuz Shares


GREELEY, CO
Wednesday, June 19th, 2024

If you’ve been paying attention to the foodservice sector, you may have realized an uptick in innovation and flavors when it comes to chicken nuggets. Poultry producer Pilgrim’s® is bringing that same excitement to the retail space, announcing multiple all-new nugget offerings complemented by a new brand identity.

Sergio Nahuz, President of Prepared Foods and Chief Marketing Officer, Pilgrim's US“Today’s consumer does not want to eat boring chicken, but the lack of variety in the frozen chicken aisle has left them with dry, bland, and forgettable options. At Pilgrim’s, we’re combating chicken monotony by reimagining what chicken nuggets can be,” said Sergio Nahuz, President of Prepared Foods and Chief Marketing Officer at Pilgrim's US. “Our new brand is bold and imaginative with nuggets that put taste at the forefront, because we’re not chicken about chicken.”

The flavor-forward new lineup introduces top consumer cravings to the nugget category, which reportedly represents over 40 percent of the frozen cooked chicken market. To revitalize this popular category, Pilgrim’s has debuted a suite of new items:

  • Pilgrim’s Loaded Nuggets: Available in Chicken Pot Pie and Cheesy Jalapeño
  • Pilgrim’s Ultimate Nuggets: Flavorful, dangerously crispy, and perfectly seasoned, these nuggets are re-imagined to be among the best-tasting nuggets in the frozen chicken aisle
  • Pilgrim’s Mini Nuggets: Inspired by the 90 percent of Americans who consume at least one snack a day, mini nuggets are a fun, poppable treat that can flex between dinner time and snack time. They are available in three flavors: Zesty Ranch, Buttery, and Original

Poultry producer Pilgrim’s® is announcing multiple all-new nugget offerings complemented by a new brand identityPilgrim’s new lineup of nuggets will be popping up on shelves across the country this summer. As part of the launch, Pilgrim’s is upping its advertising strategies with its bold new packaging and first-ever original song, “Put It In A Nugget.” An inviting new look and a catchy tune? Consumers will be clamoring for these new nugget offerings in no time!

Read more about this recent launch here, and keep clicking on DMN as we report on the latest product releases.

Pilgrim’s®
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