Positioning your company uniquely in the market is a top concern for brands pursuing long-term growth. One of the top ways to fortify a brand’s presence is through marketing, and Post Consumer Brands has this strategy on lock. The company recently named Claudine Patel as its new Chief Marketing Officer, aiming to bolster its brand at retail and beyond.
"I'm thrilled to join the talented team at Post Consumer Brands," Patel said, according to a press release. "I look forward to working together to build on the company's strong foundation, deepen our brands' relevance and connections with consumers, and inspire fresh thinking and new ways to deliver on our business goals."
In her new role, Patel will lead the strategy, integration, and execution of brand marketing across paid, owned, earned, and shared channels, as well as innovation for the company's portfolio of cereal brands. She has more than two decades of consumer packaged goods marketing and product innovation experience, most recently in the role of general manager, marketing, for Reckitt Benckiser Group "RB" Health North America, where she led all marketing, digital, and innovation efforts for the company's over-the-counter and personal care portfolio, including brands like Mucinex, Clearasil, and Delsym.
Patel also has held marketing leadership roles in North America and Asia at the Coca-Cola Company, Kraft Foods (Mondelēz International), and Kellogg's. She will report to Chief Growth Officer Tom "TD" Dixon.
"Claudine is a highly progressive and growth-focused marketing leader who brings a proven track record of success to our team," said Dixon. "Her extensive global experience driving brand strategies, building consumer-powered creative campaigns and partnerships, and launching breakthrough innovation will help us further unlock the full potential of our brands."
Congratulations to Claudine Patel on this exciting appointment!