Publix is zeroing its focus on a specific region as it unravels its expansion plans for its GreenWise Market banner. As we reported on our sister site AndNowUKnow earlier this year, the retailer has been pursuing growth in South Carolina, opening its first GreenWise Market location in the state back in May. Now, it will soon be opening its second store in the Palmetto State in Lexington—the fourth location for the banner overall.
“Our GreenWise Market team is very excited to bring this new shopping experience to Lexington and the greater Columbia community,” said Publix President Kevin Murphy. “Our customers can expect to find unique and local products, as well as a gathering place for small meetings.”
Located in the city’s Lexington Marketplace shopping center, the new GreenWise Market will offer residents an expertly-curated selection of specialty, natural, and organic products, including in-house smoked meats, in-house-made sausages, gourmet meats and cheeses, and a large variety of prepared foods, according to a press release.
Showcasing the banner’s unique format, the new store is split into specific “experience zones,” like EATS, CARE, and FINDS, which customers can use to more easily navigate the store. The new location will also include a tribute to its local community with a multi-panel mural by local artist and architect, Wayne Rogers. The mural is said to serve as both an abstract lake scene and a metaphor for what ties the town together.
Since 2017, Publix’s GreenWise Market expansion has quickly gained steam—the first location opened in Tallahassee, Florida, in October 2018, and earlier this year the retailer opened two more locations. A total of 12 future locations have been announced, and Publix is still searching for additional locations throughout its operating area.
The new South Carolina store is located at 5336 Sunset Blvd. in Lexington. Where else is Publix planning on taking its GreenWise Market banner? Deli Market News will continue to keep its eyes and ears open.