The sign of a company built for success is its ability to be nimble and flexible in today’s market. Publix is always raising the bar around this standard and is doing it once again. Publix’s innovative GreenWise Markets banner has tested the waters in multiple markets, most recently announcing plans for its first Georgia-based store and its fifth Florida-based store. As the grocer continues to build out its banner, the company revealed the decision to close its two South Carolina-based GreenWise stores in order to target the Florida market.
"We have made the difficult decision to close both GreenWise Market locations in South Carolina," remarked Maria Brous, Director of Communications, in a statement. "Both locations were acquisitions that fit our needs at the time of opening; however, as our concept has evolved, the locations have space constraints (approx.. 21,000 square feet) that will not fit our current vision for GreenWise Markets. We have shared this information with our GreenWise associates, and we are offering to relocate associates to neighboring Publix locations."
The feature teased that three additional Florida-based GreenWise locations may be in the works, with the grocer narrowing in on Fort Lauderdale, Tampa, and St. Augustine. The fresh-forward, natural foods banner has experienced booming business in Florida, and the upcoming South Carolina closures are merely the next step in Publix’s methodical expansion plans.
Publix will officially close the doors of these two mentioned locations later this month on August 29, according to the news source. The upcoming Florida location, however, is still full-steam ahead as Publix turns its attention to success in the state of Florida.
What grocer will redirect its national footprint next? Stick with us and Deli Market News as we keep you up to date on the shifting buy-side strategies of today!