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Publix's GreenWise Market Opens First Store in Georgia

Publix's GreenWise Market Opens First Store in Georgia

Thursday, June 18th, 2020

With the organics sector still on the rise, grocers continue to build out their organic banners. Publix, for instance, recently entered into a new market with the unveiling of its first GreenWise Market store in Georgia. This brings GreenWise Market’s total banner count to seven.

Kevin Murphy, President, Publix“At GreenWise Market, customers can find a space to explore new flavors and learn new techniques and recipes from our associates,” said Publix President Kevin Murphy. “We’re excited to share our unique atmosphere and foods with our Atlanta community.”

The banner was founded to bring specialty, natural, and organic foods to consumers.

Publix's GreenWise Market opened its first store in Georgia, touching down in Marietta and bringing the banner's total store count to seven

According to a press release, the stores are divided into experience zones with simple names like:

  • CUTS — meats raised with no antibiotics or added hormones and sustainably-sourced seafood
  • EATS — made-to-order meals and grab-and-go foods like handcrafted gourmet sandwiches and freshly baked pizza
  • FINDS — a curated selection of wines and imported cheeses
  • POURS — a beverage area featuring locally roasted coffee or other selections to enjoy while shopping or relaxing at the bar

To further its support of local suppliers, each GreenWise Market location is home to a mural created by a local artist. The Marietta GreenWise Market features artwork by Lillian Blades. The large-scale mixed media piece was created with many different textiles and textures, including mirrors.

As organics continues to dominate the retail conversation, Deli Market News will keep you in the loop regarding all things grocery, expansion, and more.