I think it’s safe to assume that many a British citizen can be found on any ol’ day singing a rendition of Frankie Valli’s “Can’t Take My Eyes Off Of You” that I like to call, “Olive you, baby!” And it’s understandable—olives are one of the very best foods in existence. But one British firm’s devotion to the funky little orbs has just reached a new level of grand gestures. According to a report by news source Metro, The Real Olive Company has stockpiled 80 tons (176,370 pounds) of olives due to fears that Brexit will lead to border delays and tariffs that will affect supplies from Greece, Italy, Spain, Morocco, and France.
The Real Olive Company, a supplier of Kroger’s partner Ocado and major retailer Waitrose, has had to restructure its operations and lock down new suppliers to accommodate its massive olive cache, which is held in seven containers and should last up to six months.
“We did a lot of investment that at the time felt high-risk with everything that was going on. We took that jump because we needed to carry on, business carries on. Our business is not going to stop,” Karin Andersson, Founder of The Real Olive Company, said to Metro. “People are still going to want to buy olives, and Greece will still want to supply us.”
With so much still in the air regarding Brexit and the EU, will more olive suppliers, and even deli, dairy, bakery, and specialty foods suppliers, join The Real Olive Company and start stocking up on important goods? Deli Market News will continue to report on all breaking news as it relates to our industry.