Packaging can set the tone for a product on the shelf, and maintaining relevance should be top of mind for all companies. Emmi Roth’s Roth® Cheese knows this well, and recently updated its packaging for its lineup of Gouda. Punctuated by easy-to-spot labels, the packaging will be featured on new wedges and slices for fan-favorites Roth Gouda and Natural Smoked Gouda.
“As trends and colors evolve, we want our packaging to stay current,” said Heather Engwall, Vice President of Marketing. “We are excited to deliver the same delicious Gouda cheese that our fans know and love, now with a bright and fun aesthetic that is sure to catch the eye of any cheese counter visitor.”
The newly packaged Gouda is now available in-store and through direct-to-consumer grocery delivery service, Imperfect Foods, which has added Roth Gouda and Roth Smoked Gouda to its growing list of product offerings. According to a press release, Gouda has seen a significant rise in popularity over the years. From 2016 to 2019, retail Gouda sales grew four times the rate of the total specialty cheese category.
Roth Gouda is made in Wisconsin, where green pastures, fresh air, and rBST-free milk allow cheesemakers to craft the quintessential Dutch cheese. Crafted from locally sourced milk, its mellow and mild sweetness make it an ideal addition to everyday dinners and cheese boards.
Roth Natural Smoked Gouda is made with the same special care before it is delicately smoked. The process adds a subtle flavor, making it a creamy, smoky favorite perfect for game day and cooking.
As shoppers browse the aisles, be sure to have this newly launched packaging front and center.