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Sabra Debuts  The Snack Your Snacks Would Snack On  Campaign; Lauren Fuller Details

Sabra Debuts "The Snack Your Snacks Would Snack On" Campaign; Lauren Fuller Details

Thursday, May 11th, 2023

There’s nothing like a creative campaign to boost demand and increase brand momentum. Placing hummus in the spotlight as a premium snack option, Sabra's newest marketing campaign is driving attention to this popular portfolio player.

Lauren Fuller, Director of Brand Communication, Sabra"People love snacks but there is sometimes an inner struggle when it comes to what we reach for between meals," said Lauren Fuller, Director of Brand Communication for Sabra. "We want craveable snacks to be better-for-us and better-for-us snacks to be craveable. This campaign celebrates the fact that hummus quickly takes any snack from simple to satisfying, making Sabra every snack's better half."

The innovative campaign debuts just in time for International Hummus Day, which takes place on May 13. According to a press release, the The Snack Your Snacks Would Snack On campaign features a memorable mouthful of a 13-word tagline and will run across OTT, CTV, social and digital, as well as retail media. The campaign aims to showcase hummus as the ideal every day, anytime snack hack.

As the brand explained, the new creative represents an evolution for Sabra, which recently rolled out a brand refresh with an updated logo and packaging.

The newly launched campaign was influenced by a poll conducted by Centiment on behalf of Sabra, which shows that snacking behavior has shifted in recent years.

To view the findings of the poll, as well as more details of this launch, click here.

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