Despite a parent’s best efforts, health-forward products like hummus are not always favored by younger consumers. Sabra® is aiming to change this, introducing a new line of plant-based snacks for kids. Launching in two irresistible flavors, Brownie Batter Dip & Graham Cracker Sticks and Taco Dip & Rolled Tortilla Chips, these single-serve snacks are perfect for all ages.
"Like many families, we've embraced a more plant-based way of eating at home, and I know it can be very challenging to find incredibly great tasting, excellent snacks for kids," said Jason Levine, dad of three and Sabra Chief Merchandising Officer. "Sabra Kids is a delicious snack, and we're thrilled for families to taste for themselves…in fact, we're daring them to try it."
To help launch Sabra Kids, Daphne Oz, Author; Christina Milian, Influencer; and Candace Parker, professional basketball player, are challenging one another and parents everywhere to a game of truth or dare, sharing some less-than-proud, real-life snacking and parenting truths while daring their own children to try something new. The #sabradeliciousdare campaign kicked off the week of February 22, and fans who commented on the posts had a chance to win a limited edition 'Sabra Kids Delicious Dare Box' with a custom card game and two full-size products for kids to try each flavor.
"The truth is, when you're always busy and on-the-go, it can be tough to find healthy snack options that your kids will actually enjoy,” Parker said in a press release. "That's why I am really excited about Sabra Kids! It's a plant-based and delicious snack I can feel good about my daughter eating."
According to a recent survey by OnePoll in conjunction with Sabra, 70 percent of parents say they want their kids to eat more plant-based foods, but 80 percent say they usually give their picky kids the same snacks they already like. However, more than 70 percent of parents say their kids will try a new snack if dared to do so.
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Sabra Kids products come in packs of three single-serve snacks and are plant-based, vegan, Kosher, and made from non-GMO ingredients. Shoppers can find Sabra Kids in supermarkets nationwide and online at retailers including Walmart and Amazon Fresh.
Keep reading Deli Market News as more specialty products hit the market.
