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Sabra® Introduces New Sabra Selections™

Sabra® Introduces New Sabra Selections™


WHITE PLAINS, NY
Wednesday, November 11th, 2020

Charcuterie boards deserve hummus as the center focus and Sabra® is making it that much easier for retailers to position its offerings in the deli case. The limited-edition Sabra Selections™, which feature 30 oz of the brand’s Classic Hummus bundled with a separate tray, includes popular toppings such as Caramelized Onion, Roasted Red Pepper, and Olive Tapenade so shoppers can mix and match.

Dawn Kerr, Associate Director of Innovation, Sabra®"We love hearing from fans how much they enjoy Sabra's wide variety of toppings and how they eat and use our hummus," said Dawn Kerr, Associate Director of Innovation, in a press release. "Some dip right into the middle, others mix and then spread a favorite blend on toast or wraps. But many also say that it can be hard to choose a flavor. We thought we'd make it a little easier by providing some favorite topping options in one convenient package with Sabra Selections."

Sabra Selections gives hummus lovers the choice of toppings to be mixed, matched, or spread according to preference. The line is gluten-free, kosher, vegan, non-GMO project verified, and made with plant-based ingredients.

Sabra® is making it that much easier for retailers to position its offerings in the deli case with its limited-edition Sabra Selections™

Sabra Selections will be available at select club stores beginning this month.

As the holidays approach, more product innovations will come to light. Will you have the right supplier partners lined up?

Sabra®
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