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Saputo Bolsters Frigo® Cheese Heads® With New Launch and Updated Packaging; Nicole Austin Shares

Saputo Bolsters Frigo® Cheese Heads® With New Launch and Updated Packaging; Nicole Austin Shares


MILWAUKEE, WI
Thursday, May 2nd, 2024

While I didn’t think it was possible, Saputo Dairy USA’s popular Frigo® Cheese Heads® just got even more enticing. The brand introduced a new whole milk string cheese product, while also debuting some fresh new packaging drawing on its We Are All Cheese Heads campaign.

Nicole Austin, Marketing Manager, Retail Dairy, Saputo USA“Our new whole milk string cheese packs a punch of protein and nutrients with every pull, twist, and chomp,” said Nicole Austin, Marketing Manager, Retail Dairy at Saputo USA. “We pack even more creative fun and individuality into snacking with our new packaging featuring the brand’s unique cast of characters.”

So what can consumers expect from the beloved brand when they approach the cheese case?

First thing’s first, the new Whole Milk String Cheese will be on shelves at select retailers, including Harris Teeter, Hannaford, H-E-B, Stop & Shop and select Walmart locations.

Saputo's Frigo® Cheese Heads® introduced a new whole milk string cheese product, while also debuting some fresh new packaging drawing on its We Are All Cheese Heads campaignIn addition, the brand’s snacking-inspired characters from the We Are All Cheese Heads campaign will now appear on the inner packaging that protects individual string cheese in 12 count packages across the portfolio of on-the-go snacks, a press release stated. With this new inner packaging, consumers will the characters that bring to life the different ways to eat string cheese. Say hello to Sarah Swirls, Cheese Horse, Cole. B Jack and, of course, Clark Cheese Head!

As the company explained in its release, the creative campaign was born from the ongoing debate about the best way to eat string cheese, aiming to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling, or even twisting.

Fellow cheese heads rejoice! Will we soon see these coveted items in your stores?

Saputo Dairy USA
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