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Sara Lee® Artesano™ Launches Grilled Cheese Challenge with Regionally Inspired Flavors

Sara Lee® Artesano™ Launches Grilled Cheese Challenge with Regionally Inspired Flavors


HORSHAM, PA
Friday, October 2nd, 2020

Just because I have a gluten allergy doesn’t mean I can’t enjoy a good grilled cheese. Yes, it may be modified, but I can get down with the beloved eating experience nonetheless. Grilled cheese-loving consumers like myself are in luck as Sara Lee® Artesano™'s brand has recently launched a new initiative called the Grilled Cheese Challenge. It's a coast-to-coast battle as Sara Lee® looks to crown the ultimate grilled cheese recipe using the official bread of grilled cheese: Sara Lee® Artesano™ Bakery Bread.

Ben Buch, Marketing Director, Sara Lee Bread"Sara Lee Artesano has proudly reigned as the supreme bread for grilled cheese for many years, and we love seeing the creative recipes our fans dream up that continue to surprise and delight us as a twist on this American classic," said Ben Buch, Marketing Director. "We hope our Grilled Cheese Challenge inspires a new season of deliciously unique recipes as we look to our fans to help us crown the ultimate, cheesy recipe."

Sara Lee challenged eight grilled cheese connoisseurs from across the country to create a delectable grilled cheese recipe with unique flavors inspired by the region of their hometown. From spicy, southern pimento cheese to Chicago's famous Italian Beef, each recipe infuses signature regional flavors into this classic American comfort food. During the month of October, each recipe will compete head-to-head in a three-round voting series hosted on Sara Lee Bread's Instagram account. Round one will take place from October 14–October 18, the semifinals will follow from October 21–October 22, and the contest will conclude on October 23, when one champion chef will be awarded $1,000 to be donated to a charity of their choice.

The eight recipes include:

  • Spend with Pennies – Brie and Blueberry Grilled Cheese – Point Roberts, Washington
  • The Cooke Rookie – Pulled Pork Grilled Cheese – St. Louis, Missouri
  • Chelsea's Messy Apron – Honey Banana Grilled Cheese – Spanish Fork, Utah
  • Grandbaby Cakes – Italian Beef Grilled Cheese – Chicago, Illinois
  • A Night Owl Blog – Roasted Poblano Grilled Cheese – Phoenix, Arizona
  • A Spicy Perspective – Pimento Grilled Cheese with Fried Green Tomato – Asheville, North Carolina
  • Domestic Superhero – French Onion Grilled Cheese – Atlanta, Georgia
  • Lauren's Latest – New York Four Cheese Grilled Cheese – New York, New York

In addition to the winning chef's grand prize, the Grilled Cheese Challenge will give fans the chance to win their own deliciously cheesy prizes, according to a press release. During each round of voting, fans who cast a vote for their favorite recipe on Sara Lee Bread's Instagram account will be entered to win fabulous grilled cheese inspired prizes as well as a $5,000 cash prize during the final round of voting.

Sara Lee® Artesano™'s brand has recently launched a new initiative called the Grilled Cheese Challenge, a coast-to-coast battle to crown the ultimate grilled cheese recipe

Sara Lee Artesano Bread has a handmade taste and mouthwateringly soft texture. Available in three varieties, Original, Golden Wheat, and Brioche, each is sliced thick with a dash of flour dusting and a distinctly creamy character. Artesano™ Bakery Rolls and Artesano™ Bakery Buns are available in-store as well. Artesano bread is made without artificial flavors, colors, or high-fructose corn syrup, and serves as an ideal bread for the consumer’s everyday foods—whether toasting it at breakfast or including it in a favorite sandwich at lunch.

As our industry’s biggest brands continue to wow the consumer base, stick around with us at Deli Market News.

Sara Lee®
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