A strategic alliance continues with a new discount brick-and-mortar grocery store and innovation center in Aurora, Colorado. Dubbed Ahorra Mucho, the new store is part of an ongoing collaboration between Save A Lot and Leevers Supermarkets, focused on developing new formats and in-store offerings to better serve Hispanic shoppers across the United States.
“In tandem with Hispanic population growth, we’re seeing an increased demand for Hispanic food in neighborhoods all across the country,” said Bill Mayo, Chief Operating Officer at Save A Lot. “The Leevers team’s expertise in this area makes them a natural fit to help us explore how Save A Lot can better serve Hispanic shoppers. What we learn can help us expand our product offerings and store formats in other areas.”
Store concepts like Ahorra Mucho—which translates directly to “Save A Lot”—are experimentation grounds for wider and future Save A Lot adoption, a press release explained. The new discount banner features unique Hispanic product assortments to test how new products and services may strengthen shopper loyalty.
The store also has a variety of specialized features, including a broader assortment of fresh produce, an in-house bakery, and a greatly expanded, full-service circular meat counter centrally located in the middle of the store. Like other Leevers Supermarket locations, the Ahorra Mucho store will also be 100 percent employee-owned.
“With the Hispanic population in the United States rapidly growing and wielding considerable buying power, it is essential to understand their unique culinary traditions and preferences,” shared Jorge Gonzalez, Director of Ahorra Mucho and a long-time member of the Leevers Supermarkets team. “Ahorra Mucho provides us with a great platform to align with Hispanic consumers’ culinary preferences and needs.”
As the release stated, this new location will operate as a test-and-learn facility, building insights to facilitate longer-term strategies for serving Hispanic customers.
“Aurora, Colorado is the ideal launchpad for this offering as we have a vibrant and active Hispanic community in the area,” added Art Perez, District Manager. “Leevers Supermarkets has long embraced the Hispanic community, tailoring signage and products. Ahorra Mucho is the next step in exploring how we can best meet our shoppers’ needs.”
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