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Save Mart Banner Lucky Rebrands, Opens Flagship Store in California

Save Mart Banner Lucky Rebrands, Opens Flagship Store in California


PLEASANTON, CA
Thursday, May 6th, 2021

The consumer quest to find the best local brands and offerings has taken on a new life, and to meet this growing demand, Save Mart has rebranded its Lucky banner to now be known as Lucky California. In addition to the rebranding, the grocer is now preparing for the grand opening of a new flagship location for the banner along with an innovation lab in Pleasanton, California. To ensure the success of the renovated location, the retailer has also brought new leaders to its team.

Save Mart has rebranded its Lucky banner to now be known as Lucky California

According to the company’s release, the neighborhood grocery store offers an amazing assortment of local and diverse flavors and represents the best of the Bay Area. Pleasanton’s Lucky California is eager to open its doors at 6155 W Las Positas Blvd to the community, as the store was closed during the renovation.

The extensively remodeled and rebranded store will also be welcoming some fresh faces to the team. Lucky California is planning on introducing the community through its social media pages to acquaint shoppers with the store’s newest team members.

Melissa Hershey, Guest Services Manager, Lucky CaliforniaMelissa Hershey will be joining Lucky California as the Guest Services Manager, overseeing all aspects of providing a remarkable shopping experience to guests throughout the store. She brings more than 15 years of management experience in the food and beverage industry. Most recently, Hershey managed all food and beverage operations for a San Francisco hotel.

Mario Guerrero will be the location’s Store Director, bringing on over 20 years of experience in the grocery industry. He began his management career as Center Store Manager at Lucky in San Leandro and was soon promoted to Assistant Store Manager at Lucky in Redwood City, California. Over the following years, Guerrero took on store manager roles at several Bay Area locations including the Lucky California store in the Montclair neighborhood of Oakland.

Anthony Garcia will be taking on the role of Center Store Market Manager. In his position, Garcia will oversee all aspects of the center store departments, including signature programs and items that are unique to Lucky California. Garcia has worked for The Save Mart Companies for 20 years and is thrilled to build team rapport and getting to meet and know the residents of Pleasanton. He previously served as the Assistant Store Manager at the Lucky store in Pinole, California.

In addition to the rebranding, the grocer is now preparing for the grand opening of a new flagship location for the banner along with an innovation lab in Pleasanton, California

As the Fresh Market Manager, Ruben Alvarez will oversee the operations of the new and innovative fresh-made prepared foods. Alvarez brings several years of high-profile hospitality and foodservice experience, most recently serving as a Director of Banquets and Food and Beverage Operations Manager at a Bay Area hotel.

Cheers to the new faces joining the Lucky’s team, and to Save Mart as it prepares for this exciting grand opening!

How will Save Mart further expand and evolve its banner names? Keep reading Deli Market News as we keep you updated on the latest advancements.

The Save Mart CompaniesLucky California
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