This new year, Violife encourages Americans to ditch the pressure of unachievable resolutions and embrace something easier—and tastier. Taking over National Quitter's Day on January 10, Violife's new 360 campaign encouraged everyone to ditch their dairy cream cheese—because going dairy free is easy when it tastes this good. Indulge in the #1 Dairy Free Cream Cheese and make this year's resolutions wildly good—no compromising required.
"At Violife, we believe resolutions should feel rewarding and satisfying," said Monica Bordin, Violife's Head of North America Commercial Operations. "With 91 percent of Americans failing at keeping their New Year's resolutions and many giving up by Quitter's Day—the second Friday in January—we're stepping in to take over Quitter's Day and prove that resolutions don't have to mean sacrifice. As the No.1 dairy free cream cheese brand in the United States, we're empowering people to say goodbye to compromises and embrace a dairy free life full of flavor, fun and freedom. Our dairy free cream cheese is 100 percent resolution-proof!"
According to a press release, on January 1, 2025, the multi-platform campaign will roll out across five key markets: San Francisco, Austin, Washington, D.C., Miami and New York, with out-of-home (OOH) assets featured exclusively in San Francisco and Austin, supported by social and paid media across all markets.
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"This campaign flips the script on traditional New Year's resolution messaging," said Olga Osminkina-Jones, Violife's Global President and Chief Growth Officer. "As the No.1 dairy free cream cheese brand in the United States, Violife is uniquely positioned to make living dairy free enjoyable, instead of adding to the pressure people often feel in January. From our dynamic out-of-home placements at gyms and banks to our playful social content, we're meeting consumers where they are with a message that resonates: the best resolutions are the ones you actually enjoy keeping."
Enjoy Violife's Just Like Cream Cheese Block and Just Like Original Cream Cheese Tub at retailers nationwide, including Whole Foods Market, Albertsons, Wegmans, Walmart, Safeway, Sprouts, H-E-B, Food Lion, ShopRite, Publix, and Kroger.
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