“After 75 years in the business, it’s safe to say we know a thing or two about cheese,” Carolina Braunschweig, National Sales Director, Snacks for Schuman Cheese told me, and she wasn’t kidding around. The company is known for its great cheeses that start with the freshest milk from local family farms, as well as its crunchy, addictive snacks. I spoke with Carolina about the company’s award-winning Cello Whisps cheese snack, and she explained what makes Whisps so special.
“There aren’t many products that can straddle the line of snack and ingredient quite like Whisps,” Carolina said. “When we first introduced Whisps, we thought of them as a really versatile ingredient. They add a perfect crunch of flavor to salads, burgers, pasta, and other dishes. Parmesan Whisps in place of croutons on a salad are simply delicious.”
Introduced in 2015, Whisps are made with nothing but cheese and come in five mouthwatering flavors:
Whisps Parmesan: Shavings of 100 percent pure 14-month-old Cello Parmesan
Whisps Cheddar: Pure Cello Cheddar
Whisps Asiago & Pepper Jack: Award-winning Cello Asiago and peppery heat
Whisps Bacon BBQ Cheddar: Baked sharp Cello Cheddar cheese and all-natural smoky bacon BBQ all-natural spices
Whisps Tomato Basil Parmesan: A zesty blend of tomato and all-natural basil spices paired with Cello’s award-winning Parmesan.
All five flavors are delicious and totally addictive, and with the company’s aggressive trade marketing program to help drive in-store sales, Whisps have become the top-selling cheese crisp on the market—and Carolina assured me they have the data to prove it! The in-store marketing campaign is supported with a consumer marketing campaign throughout 2019 that includes a digital media campaign and social media and consumer events and activations.
What really stands out about this product is how perfectly it fits with growing consumer concern about health and diet.
“Whisps’ success can be attributed to a growing snacking market and consumers’ increased interest in pure foods—two trends the Schuman team recognized and transformed into an opportunity to grow cheese sales,” said Carolina. “Whisps entered the market as a pure food before the pure foods movement really took off, and their appeal has continued to grow ever since. The simplicity of the ingredients list makes Whisps really appealing to consumers who gravitate toward pure foods.”
Whisps are perfect for dieters and health-conscious snackers because of their strong nutritional profile—gluten free, high in protein, and only 1 gram of carbs per serving. As a darling of the Keto movement, Whisps can be eaten by the handful with only minimal guilt and provide a satisfying crunch with better nutritional value than most crackers. As a kid’s after-school snack, or as an adult’s after-work, with-wine snack, Whisps hit the sweet spot between flavor and function.
All retail Whisps come in stand-up, stay-fresh, and re-sealable packaging (though if you’re like me, you may not need to re-seal them) that features eye-catching, fun branding and important nutritional callouts.
All five varieties are available in 2.12 ounce bags, packed 12 to a case, though the top two flavors, Parmesan and Cheddar, are available in more convenient 100-calorie .63 ounce snack packs. There is a multipack option that includes seven of the .63 ounce bags of Parmesan, and seven of the Cheddar flavor in the same size. Shoppers expecting a crowd will want to stock up on the 9.5 ounce bag, available only in the original Parmesan flavor. All flavors of Whisps are also available in bulk for foodservice.
For more deli, dairy, bakery, and specialty food news, keep reading Deli Market News.