Plato once said, “Music gives a soul to the universe,” and Schuman Cheese is doing the world one better by combining cheese and music. At this year’s Summer Fancy Food Show, I talked to Schuman’s Executive Vice President of Marketing and Sales, Jim Low, to learn more about the Cello line—and how it’s bringing music to the masses.
“The Cello line has five SKUs of wedges and five of cups, and at this show we’re actually bringing out our Cello cheese flights, which are wedges of high-quality hard cheese that are curated and then displayed on a beautiful board,” he shared. “The consumer can go to the cheese case and find exactly the right mix of cheese with pairing suggestions.”
I’ve always struggled with knowing what cheese pairs best with what, and this format takes the guesswork out for consumers. Featuring two different cheese flights, there’s something for everyone in this line.
“One’s a holiday board that has our Copper Kettle cheese, our Altu cheese, as well as a hand-rubbed Fontina,” Jim said. “And then we have an everyday board which has some more accessible and more well-known cheeses: an Irish cheddar, our Smoked Gouda, and our Dijon-Rubbed Fontina, a delicious cheese we make in our own creamery.”
The music aspect, Jim explained, was key in promoting Cello.
“Music is the universal language of discovery, so we’re inviting people to come and discover a new classic in the cheese case,” he remarked.
Available nationwide as of now, there’s simply no reason not to have these cheese flights in stores!
For the entirety of our exclusive interview, watch the video above.