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Schuman Cheese's EVP of Sales and Marketing, Jim Low, Discusses Cello Cheese Brand


SAN FRANCISCO, CA
Friday, February 1st, 2019

The Winter Fancy Food Show is a such a whirl of food purveyors, it can be easy to get lost in the shuffle. One company that stands out is Schuman Cheese. With their commitment to quality and refined packaging, the cheesemakers are hard to ignore.

I had the chance to speak with Jim Low, Executive Vice President of Sales, Marketing, & Customer Service for Schuman Cheese, and he commented on the company’s Cello brand of cheeses.

Jim Low, EVP, Sales & Marketing, Schuman Cheese“We make Cello at our lake country dairy in Wisconsin,” said Jim. “Each one of our varieties of Cello cheeses is 'tuned to perfection', which we put on every wheel because we craft our cheese specifically to meet the terroir and the cultures that our head cheesemaker Christophe Megevand used.”

Jim went into detail about the company’s Copper Kettle cheeses, specifically the Cello Chisels, a snacking cheese meant to resemble the slices you “chisel” off of a large wheel of cheese. The company has taken consumer needs into account, with a focus on convenience and nutrition.

 Jim went into detail about the company’s Copper Kettle cheeses, specifically the Cello Chisels

“If you think about just chipping great tasting cheese right off the block, that’s what we’ve done by putting in this great five oz package with nine grams of protein, and 110 calories in each serving,” commented Jim. “We have an ergonomic cup so it fits really great in in your hand, looks great on the shelf, with the distinctive copper hue to celebrate Cello as the home of the Copper Kettle.”

With Schuman Cheese delivering quality cheeses in impeccable packaging, it’s hard not to think of them as the star of the show!

For more in specialty food news, keep reading Deli Market News.

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As a fourth-generation business, it’s no surprise that Schuman Cheese is driven by traditional family ideals. We take pride in the products we offer to consumers and customers alike, and we remain...