Fresh to Table—it’s all in the name. As ShopRite continues to expand its inventive, fresh-focused store format, the retailer has announced its introduction in three stores across Philadelphia and Connecticut.
“We are excited to bring Fresh to Table concept at our Norwich and New London stores,” said Ken Capano, Jr., Owner and Operator of the ShopRite of Norwich and ShopRite of New London. “We offer a variety of delicious, freshly prepared foods that provide extra convenience for customers looking for ready-to-serve options for their families.”
The innovative store-within-a-store concept presents shoppers with a selection of fresh, on-trend foods; easy to prepare ingredients; and meal solutions in a variety of grab-and-go formats, a press release noted.
Fresh to Table sets out to reinvent traditional fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience. The unique concept features items and ingredients curated by ShopRite chefs and registered dietitians, with sections including ready-to-cook items (“Prep & Eat”), ready-to-heat-and-serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”).
“Fresh to Table offers a new way for customers to access fresh foods and take home easy-to-prepare meals,” said Melissa Bullard, whose family owns and operates the ShopRite of Aramingo Avenue. “The combination of wholesome, seasonal foods and wide variety of products helps customers find convenient and budget-friendly meal solutions for any occasion.”
With a focus on fresh ingredients and offerings, how else will ShopRite continue to evolve its retail footprint? Stick with DMN as we report.