Shoppers are always on the lookout for convenience and nutrition. So, when an innovative release is at their fingertips, it’ll be a hard offer to pass up. RoNetco Supermarkets, owned and operated by the Romano family and a part of Wakefern Food Corp., is delivering an innovative experience with the debut of Fresh to Table in New Jersey ShopRite locations.
“Fresh to Table offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Dominick J. Romano, Vice President and Chief Operations Officer of RoNetco Supermarkets. “The combination of wholesome seasonal foods, an outstanding variety of products, and convenience is designed to help our customers find the meal solutions they are looking for at the best possible price.”
RoNetco Supermarkets is rolling this store-within-a-store format throughout New Jersey in several stores. The Fresh to Table concept is an in-store experience where customers can find fresh on-trend foods, easy-to-prepare ingredients, and meal solutions in a variety of grab-and-go formats.
As noted in the release, Fresh to Table is designed within the store’s existing footprint, reinventing and reimagining traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience.
Other highlights of the Fresh to Table shopping experience include items and ingredients curated by ShopRite chefs and registered dietitians that have been procured from departments across the store including meat, seafood, produce, bakery, and more.
Convenience and taste are major factors driving purchases, so will we see this concept employed elsewhere? DMN will keep an eye on the radar.
