Simply 7 Snacks is rocking one of the best aisles in the grocery store with a couple of new products. Just in time for summertime picnics, barbeques, and poolside romps, the specialty foods innovator debuted its new Sea Salt Veggie Straws and Fiery Pepper Lentil Chips, each of which are showing off a fresh, new look for the better-for-you brand as a whole.
"We are excited to transform our brand and bring our fans what they've been asking for—stronger flavors, lower sodium, and a packaging design that is contemporary, fun, and healthy," said Rashim Oberoi, company President.
The redesigned branding and packaging levels up Simply 7’s snacks and highlights how exactly the brand’s products deliver more flavor in every bite through a simplified ingredients list, cleaner statements, and reduced sodium. According to a press release, the new packaging introduces a cool blue background with a strong navy-blue logo to create a punch on shelf and offer an elevated product promise.
This new packaging will now officially house the new Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. Both snacks are Non-GMO Project Verified, gluten-free, kosher, and vegetarian.
Unlike other veggie straws made from spinach, tomatoes, and potatoes, Simply 7’s Sea Salt Veggie Straws are a tasty snack of garden-fresh cauliflower, broccoli, carrots, and potatoes topped with the perfect touch of sea salt. Each bite actually tastes like the delicious vegetables consumers expect, with the bag as a whole serving up 1/3 cup of vegetables per 1 oz serving. The new Veggie Straws are available in a 6 oz bag.
Spice continues to trend throughout the grocery store, and the new Fiery Pepper Lentil Chips are catapulting this trend to new healthy heights. This snack is a mouthwatering collection of wholesome lentils turned chips, loaded with a warm, smooth heat that builds from a blend of cayenne and chili peppers. This chip gives heat-loving consumers a flavorful crunch straight out of its 4 oz bag.
Both new products from the better-for-you snack pioneer are available on Amazon and in natural and mainstream grocery stores.
For more of the newest product debuts in the specialty foods market, keep clicking back to Deli Market News.