I just remembered I have an episode of American Idol to catch up on. Why, you ask? Because Luke Bryan's name popped up in my inbox this week. The country musician and television personality recently entered a partnership with a prominent name in the meat sector: Smithfield Foods.
"Our brands are excited to partner with Luke Bryan to help continue our mission of bringing goodness to households through the food we provide," said Tim Zimmer, Chief Marketing Officer. "Over the years, we've enjoyed seeing that even small and simple acts of thoughtfulness can make a difference. This year, we're proud to join with Luke Bryan to focus on the good around the table and showcase how our brands help nurture the communities we serve across the nation."
According to a press release, the Good Goes On with Luke Bryan platform aims to help people discover how to best nurture themselves and be inspired to share the goodness with those around them through mealtimes, social gatherings, and special occasions.
Brands including Smithfield®, Eckrich®, Nathan's Famous®, and Carando® have provided shoppers with convenient, dependable, and delicious meal options for decades.
"I'm proud to kick off the Good Goes On program because there's always room for more good in the world," said Luke Bryan. "I'm a believer in finding the good in every day, having fun, and spreading joy. We have a few surprises up our sleeves this year, so be sure to follow us as we continue to find ways you can spread the good in 2023!"
From one Luke Bryan fan to another, I look forward to seeing what's in store for this partnership.