Having variety on the shelf not only attracts customer loyalty, but it also attracts new partners. Southeastern Grocers (SEG) is increasing its retail power with the help of local vendors as it announced its Local Supplier Connect program. The retailer is hosting an event to collaborate with local businesses to provide its Fresco y Más, Harveys Supermarket, and Winn-Dixie banner stores with an expanded variety of local products.
“Our communities are our heart and soul, and we are committed to helping them thrive,” Dewayne Rabon, Senior Vice President and Chief Merchant, said. “The Local Supplier Connect program allows us to expand local offerings in our stores and source products from the very communities we serve. As a grocer in the Southeast, we are proud of our roots, and we strive to share and encourage the culture of our communities by highlighting local products in each of our stores.”
SEG is bolstering its local communities by partnering with ECRM and RangeMe to source, qualify, and connect suppliers with its buyers. During the virtual event in Spring 2022, participants will be able to engage with SEG buyers and category managers to share their company background, product information, and marketing plans.
According to the release, this follows SEG’s successful Supplier Diversity Conference in May of this year when merchants met with 85 suppliers that were at least 51 percent owned, operated, and managed by women; Black, Indigenous, Asian, Hispanic, LGBTQ+ people; military veterans or people with disabilities who sell grocery, general merchandise, and/or beauty and personal care products. These events are part of SEG’s continued commitment to being a catalyst for lasting change and inclusion in the industry.
Interested businesses in the states of Alabama, Florida, Georgia, Louisiana, and Mississippi, may apply to participate in SEG’s Local Supplier Connect program here by Monday, December 6.
Diversity both on the shelf and in partnership is what we here at Deli Market News like to see. Keep checking back in as we report on the latest strategies and updates in retail, foodservice, and deli.