Southeastern Grocers (SEG) ended 2021 with a bang. The parent company and home of Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores remained dedicated to serving its customers and communities as it refreshed its stores and donated more than $5.5 million to its community.
“As we conclude 2021 and look back at all we have accomplished as a community and company, I am simply amazed. Strength, generosity, and kindness played a steadfast role throughout the year as we worked together to improve our stores, vaccinate our communities against COVID-19, provide nourishment to neighbors in need, and lend a helping hand to one another during trying times,” Anthony Hucker, President and Chief Executive Officer, said. “The accomplishments of this year have set a clear path for 2022, and I look forward to continuing to work together with our associates, partners, and customers to enhance our communities for many years to come.”
According to the release, SEG remained resilient in offering the best shopping experience for its customers as it refreshed more than 70 percent of its total store footprint to date, added value and savings through new products and offerings, and remained a committed community partner by donating more than $5.5 million back into the community to support neighbors in need.
Throughout the year, the grocer completed 78 overall store improvements including the remodel of 54 stores throughout its five-state footprint to offer improved shopping experiences. SEG has also added 19 new liquor stores to its portfolio, opened two brand new Winn-Dixie stores in Florida, expanded its growing Hispanic grocery store Fresco y Más with two new locations, and launched a new stand-alone liquor store concept, WDs.
SEG elevated its award-winning private label products with more than 400 new items and offered customers a “try it, love it, or your money back guarantee” to offer more value and savings to customers. SEG products brought home more than 80 top awards this year, including recognition from Private Label Manufacturing Association, USA Wine Ratings, and World Dairy Awards.
To give back to the communities it serves, SEG, together with the SEG Gives Foundation and generous customers, donated more than $700,000 back into the community to help alleviate food insecurity and donated more than $815,000 to aid and support disaster relief efforts. Additionally, the grocer partnered with thousands of local organizations throughout the Southeast and donated $1.5 million to Folds of Honor, providing 300 educational scholarships to the legacies of fallen and disabled service members. In its second year, the grocer’s Romay Davis Belonging, Inclusion and Diversity Grant program provided 24 nonprofit organizations with $285,000 to help address racial disparities in education, health care, and food insecurity. SEG also donated an additional $2.2 million to support various military, health, and local community initiatives.
In 2022, SEG will remain committed to serving those in need and investing in the communities it serves. Over the next year, the grocer plans to continue providing the best shopping experience for customers through expanded e-commerce capabilities and the remodel of more than 50 stores throughout the Southeast.
To learn more about SEG’s accomplishments, click here.
Keep an eye on the retail landscape with Deli Market News.