After acquiring yoghurt brand noosa, Sovos Brands seems to be on the path to further expand its portfolio. Recently, Sovos announced it has completed its transaction to acquire the business of Birch Benders, a fast-growing producer of delicious, better-for-you pancake and waffle mixes, toaster waffles, and pancake and baking cups.
“As one of the fastest-growing pancake and waffle mix brands, along with its delicious high-quality products, Birch Benders fits perfectly with Sovos’ mission to acquire and build a portfolio of one-of-a-kind brands,” said Todd Lachman, President and CEO of Sovos Brands.
With the addition of Birch Benders, Sovos will now play in seven large categories: sauces, yogurt, frozen entrées, pancake and waffle mixes, frozen waffles, soups, and pasta.
According to the press release, the acquisition will diversify Sovos’ consumer base and strengthen its presence in the breakfast and snacking categories, with organic, plant-based, protein, paleo, and keto offerings.
“Like all the brands in our portfolio, Birch Benders has reinvigorated its category with its highly distinctive offerings, which include popular paleo and keto alternatives,” said Jason Vieth, EVP, General Manager of Sovos, who will lead the brand. “We are excited to unleash the next level of growth for the Birch Benders brand.”
Birch Benders is the fourth addition to the Sovos portfolio. The other brands in its portfolio include Rao’s, a line of premium pasta sauces, soups, frozen entrées and pasta; noosa yoghurt; and Michael Angelo’s frozen entrées. Since Sovos’ acquisition of these brands, Sovos has consistently delivered double-digit sales growth while expanding profit margins. With the addition of Birch Benders, Sovos’ annual retail sales will exceed $750 million.
Is this an indicator of more acquisitions to come? Deli Market News will keep a finger on the newswire.