It is always an exciting day when we here at Deli Market News hear about promotions and new appointments across our industry. That is why we were over the moon when we learned that Jen Danby will be joining the St Pierre team as the new Marketing Director.
“It’s an incredibly exciting time to join the business. Its growth has been phenomenal this year, especially considering the challenges faced due to the pandemic,” said Danby. “There’s a great team in place as we look to really ignite our consumer focused marketing plans and capitalize on the real momentum behind each of the brands’ growth— with ambitious targets in place for the next three years.”
According to an article from Prolific North, Danby will focus on building the brand in the U.K. and the U.S. through her work with the Marketing and PR department for the company. Together, they will put their strengths into overseeing the brand’s marketing strategy and brand awareness.
Before joining St Pierre, Danby was Head of Marketing for Global Brands at G’s Group. She also worked as Chief Marketing Officer at The Happy Egg Co. in San Francisco, as well as Senior Marketing roles at The Football Pools and Delamare Dairy.
“We have three brilliant brands in our portfolio and an incredible opportunity— particularly in the U.S. for St Pierre—to build brand identities that connect with consumers. Now, with an impressive team in place and Jen leading, we are ready to develop multi-channel marketing campaigns that will put our brands front-of-mind with our consumers,” said Paul Baker, Founder.
We are excited to see Jen step into her new role, and wish her nothing but luck as she takes on this exciting position.