New Mini Flatbreads
St. Pierre Rebrands, Wins Spot at Tesco

St. Pierre Rebrands, Wins Spot at Tesco


UNITED KINGDOM
Wednesday, April 8th, 2020

A scroll through the St. Pierre Bakery site is much like perusing a museum’s Instagram, such is the company’s appreciation for quality baroque-style branding as it remains attached to its French heritage.

The bakery company has unveiled a new look celebrating that heritage and its first national grocery listing, bringing artistry to consumers’ baskets.

Paul Baker, Founder, St. Pierre“Like all dynamic brands, the time comes when evolution is required,” said St. Pierre Founder Paul Baker, commenting that the team wanted to celebrate its rich French heritage, and this brand-new look does just that.

As for its milestone grocery move, the company’s Hot Dog Rolls and Brioche Burger Buns are entering U.K.-based Tesco. These items will be rolling out to superstores at a RSP of £2 ($2.46 USD) per six-pack. Its On The Go Brioche Waffles and On The Go Pain au Chocolate will also hit Tesco Express stores on May 4, 2020.

St. Pierre Bakery has unveiled a new look celebrating its heritage and its first national grocery listing, bringing artistry to consumers’ baskets

The company said it was important for retailers to offer foods like St. Pierre's that allow shoppers to elevate everyday meals easily.

The new St. Pierre logo retains its orange background with a new “art nouveau-style” font, according to a press release, featuring the brand name.

Baker added that the brand felt “fortunate to be able to provide more households with quality bread and bakery products at a time when demand is so high.”

Congratulations to the St. Pierre team on this latest step in growth!

St. Pierre Bakery
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