Having a good foundation is a critical component of success. Having a strong partnership, however, can really propel the business forward. Stater Bros. Markets is looking to build upon its partnership with ReposiTrak, a relationship that was started one year ago in an effort to reduce out-of-stocks for the retail partner. Now, the two are expanding their partnership.
“Stater Bros. is committed to offering the best customer experience possible, and that includes making sure every product is available every time shoppers visit our stores or website,” said Dennis McIntyre, Executive Vice President and Chief Marketing Officer at Stater Bros. Markets. “With the results we’ve seen so far, we’re excited to expand the program to better serve our customers’ expectations.”
This partnership was originally struck to help reduce out-of-stocks primarily in the direct store delivery (DSD) categories, which have proven to be the most problematic, noted the release. As the initial iteration of this partnership helped to significantly reduce out-of-stocks, Stater Bros. has expanded the program to include even more of its DSD suppliers.
Randy Fields, Chairman and Chief Executive Officer of ReposiTrak, also commented on the expanded partnership.
“Stater Bros. is an incredible brand known for its top quality, fresh foods, and a dedication to customer service. Their commitment to the customer is obvious every time you enter a store, and it’s that same commitment that led Stater Bros. to our out-of-stock management solution. With Stater Bros.’ leadership, ReposiTrak’s technology and insights, and the collaboration of the DSD vendors, we’ve demonstrated success, and we’re excited to build off that,” said Fields.
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