When looking to elevate one’s standing as a go-to retailer for consumers, a $140 million capital investment in product assortment and store remodeling is a good place to start. Stop & Shop is revolutionizing the shopping experience in New York, New York, funneling this massive contribution into its store network to offer a fresh look and fresh offerings to its customers.
“We’re proud to make such a significant investment in New York City, and we’re excited to show customers that we can be the one-stop shop for everything they need and that we’re delivering great value, particularly in this current economic environment,” said Gordon Reid, President of Stop & Shop. “We’re also committed to fighting hunger in the boroughs and, as part of our $1 million commitment, we’re investing nearly half a million in the city’s public schools and colleges to ensure local students have consistent access to healthy food, so they can succeed in the classroom and beyond.”
This recent investment will result in a significantly expanded product assortment with thousands of new items across the store to better meet the needs of the diverse neighbors it serves, according to a press release. The grocer’s Bay Plaza store in the Bronx, for example, will include a new Global Market with authentic products from 14 different regions. The remodeled New York City stores will also have a renewed focus on value, offering more sale bins and special values on relevant products.
The Bronx store is the first to be remodeled and recently celebrated its Grand Reopening with a ribbon-cutting today, June 10. Additional store upgrades across the boroughs are set to take place over the next two years. With an expansive footprint in the region, the retailer currently operates 25 stores in the Bronx, Brooklyn, Queens, and Staten Island, New York.
In addition to this regional investment, Stop & Shop has also committed $1 million to fight food insecurity across the city through several local initiatives and community partnerships.
Read more about these recent investments here.
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