Amid the shifting tides of the foodservice market occurring due to COVID-19, Sysco is looking to be a steadying force for its customers as it has unveiled plans to eliminate minimum delivery size requirements for clients regularly scheduled delivery days as part of its Restaurants Rising campaign. The announcement went into effect November 16 for all FreshPoint, Newport Meat, Buckhead Meat, and U.S. Broadline customers, and will continue into the winter as foodservice operators prepare to take on new seasonal challenges.
“No other distributor is doing more than Sysco to help the restaurant industry succeed,” said Kevin Hourican, President and Chief Executive Officer. “Eliminating minimum delivery requirements is our latest offering to show our customers that Sysco is on a mission to make it easier to do business with us. Combined with our value-added services and world-class sales team, we are helping restaurants—especially smaller, independent businesses—stay in business, better run their business, and evolve their business to drive increased traffic, now and in a post-pandemic world.”
By removing delivery requirements, Sysco is helping to lead the industry in measures to help its restaurant customers remain successful during such uncertain times, according to a press release. Although helpful for its small and large clients, Sysco’s announcement will especially benefit independent restaurant operators who are planning ahead for changes in demand due to winter weather and COVID-19 restrictions.
In addition to removing minimum ordering requirements, Sysco’s new campaign also includes:
In an interview with CNBC, Hourican explained that the new campaign is meant for all Sysco customers and is something that Sysco wants to share with all of its clients.
“We’re not doing this as an opt-in program,” he said. “We have the largest salesforce in the industry, and we’re literally going to go customer by customer by customer to ensure that they know about this news.”
Although high percentages of restaurant closures were originally predicted at the start of the pandemic, Sysco has seen far less of its customers having to close doors due to restrictions and changes in demand.
“We reported recently that less than 10 percent of our customers are currently closed, and our job through these coming winter months is to help all of them be successful through the services and the food product and expertise that we provide to them,” Hourican continued in the CNBC interview.
As new foodservice programs come to fruition, Deli Market News will keep you updated with the latest information.