For those curious consumers looking to explore the classic blue cheese flavor profile, Treasure Cave® has brought a unique new solution to the cheese case. The brand is helping shoppers ease into the classic blue cheese flavor profile with the debut of its new Mild Blue Cheese. This newly released variety provides a gentler, milder flavor profile than traditional blue cheese, allowing consumers to venture into the category with varying flavors and intensities.
"We've always celebrated blue cheese's unique qualities, but we know those qualities can also make our beloved blue polarizing," said Jenny Englert, Saputo USA Marketing Director. "With our new Mild Blue Cheese, we're now offering a wider spectrum of flavors with varying intensity so apprehensive consumers can decide for themselves exactly how adventurous they want their plates and their palates to be by dialing down the bolder flavor notes."
Treasure Cave Mild Blue Cheese is currently available in grocery stores nationwide in both wedges and crumbles. As a press release detailed, this new relaxed blue cheese offers a delicately smooth texture and buttery mouthfeel perfect for anyone interested in expanding their flavor palates, adding more adventure to their meals, or just plain curious about blue cheese but hesitant to jump in.
With a more subtle flavor than traditional blue cheese, the brand’s latest category innovation is versatile and can be utilized in a wide variety of ways. No matter how they choose to indulge, consumers will be welcomed by the rich, silky texture and the bold flavors of blue-veined cheese.
The new product has hit shelves just in time for the holiday season, so let your merchandising mind run wild!
For more information on the latest product launches and brand strategies, be sure to check back in with Deli Market News.
