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TRUFF Launches #HowITRUFFContest For TikTok Users

TRUFF Launches #HowITRUFFContest For TikTok Users

Thursday, March 18th, 2021

Social media has played a large role in developing brand presence, especially during these times when consumers are now cooking more at home. TikTok is one platform that is influencing consumers’ cooking inspirations in the kitchen, and TRUFF is getting in on the action. The specialty brand recently announced a TikTok competition to encourage consumers to create the next viral recipe in 60 seconds using any product from the brand’s line of hot sauce, pasta sauce, or mayonnaise.

Nick Guillen, Co-Founder and Co-Chief Executive Officer, TRUFF“The feta pasta, quesadilla hack, and miniature pancake cereal are all examples of powerful digital trends that have not only heavily influenced the way we cook but also launched certain content creators into stardom,” said Nick Guillen, Co-Founder and Co-CEO of TRUFF. “As a digitally native brand focused on engaging and supporting our social media communities, we wanted to take the virality of these food trends one step further. With the #HowITRUFFContest, TikTokers can showcase their creative recipes, gain recognition for their creations, and potentially win a grand prize of $10,000.”

As consumers continue to rely on social media for inspiration, retailers can take advantage of these new strategies by cross-merchandising TRUFF products to encourage shoppers to think outside the box now through April 15. The #HowITRUFFContest TikTok competition will award the Grand Prize Winner $10,000 and also match the donation with a contribution to Whole Foods Market’s Whole Planet Foundation, helping to alleviate poverty.

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TRUFF was recently awarded “Best Brand Born Out of Social Media” for AdWeek’s Challenger Brand Awards. Originally founded through a popular Instagram blog called @sauce, TRUFF propelled into social media virality due to its distinctive flavor profile, pristine bottle, and Truffle-Inspired cap. So it’s no wonder the brand is going back to its social media roots to further reach a broader consumer base.

Today, the brand boasts one of the largest following of any hot sauce on TikTok and Instagram. The #HowITRUFFContest is an extension of TRUFF’s successful digital content series “This Is How I TRUFF” which features notable chefs and media personalities showcasing how they use the brand’s truffle-infused products.

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As new strategies and products hit the market, keep a tab open to see what Deli Market News is keeping an eye on.