Upgrading its customer experience, US Foods is rebranding its Smart Foodservice® Warehouse Stores. The chain of cash and carry markets will now go by CHEF’STORE®, a decision effective March 1, 2021.
“Our new CHEF’STORE branding represents the next step in our continued partnership with US Foods,” said Derek Jones, President, US Foods CHEF’STORE. “Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base, which includes restaurant operators and foodservice professionals. We are excited about the additional benefits this will offer our loyal customers.”
CHEF’STORE will bring together the power of the US Foods brand with the customer service, pricing, and variety of Smart Foodservice Warehouse Stores. To help usher in the rebrand, US Foods has unveiled two new store openings.
The newly opened stores in South Carolina and Washington will act as a one-stop-shop for restaurant operators and food industry professionals, featuring thousands of food products from fresh produce to fresh meat, as well as restaurant-grade equipment and supplies. The stores will be open to the public with no membership required. The addition of the two new stores will bring the number of CHEF’STORE locations to 80 across the U.S.
As a part of the rebrand, a press release noted, all of Smart Foodservice Warehouse's 72 stores will get new signage, marketing and promotional material, and associate uniforms. US Foods Exclusive Brands will also be integrated to help grow the product assortment offered in stores.
Deli Market News will continue to track the latest developments, so stay tuned.