A new division of US Foods’ exclusive e-commerce platform is making quite the debut—a 40,000-plus product debut. Dubbed US Foods Direct and meant to give the foodservice provider’s operators easier access to hard-to-find ingredients, its virtual aisles just made a sizable jump with the new offering.
“As diner preferences evolve, so must operators’ menus. That can be difficult when operators are looking for niche, specialty products that are harder to source,” said Senior Director, Corporate Strategy Nick Underhill. “US Foods Direct helps operators address these challenges. Whether it’s fine quality olive and balsamic oils from Europe, milk alternatives made from rice, oat, or hemp, or a specialty pasta that stars in a new best-selling dish, operators can now source the specialty products they need with the click of a button.”
As Underhill said, the main focus of US Foods Direct, according to a press release, is to provide a seemingly endless virtual aisle of more than 40,000 specialty products and counting, including on trend items like:
With US Foods Direct, operators now have a one-stop shop for distinctive ingredients that will set their menu apart from the competition.
Sixty-three percent of foodservice operators say they want to improve on offering something different from the competition (Datassential, 2019). With 62 percent of operators reporting that they prefer to order food and beverage products through a secure website, according to the same report, US Foods said its new Direct offering provides seamless online access to a broad selection of specialty items that arrive within five days.
New is always exciting, but also unnerving, and the foodservice provider wants to encourage exploration of this access to a wide selection of products by offering Direct in organized categories like “Inclusive Dining,” helping operators cater to diners with allergies and specific diets, or “Crème de la Crème,” for things like yogurt, butter, cream, and cheeses.
Because many operators searching for unique ingredients often need to source products from other specialty food channels, US Foods Direct can help trim lead times and bring everything to one central source.
With plans to continue expanding the offerings of this new division, be sure that Deli Market News will be keeping an eye out for what’s to come from US Foods and others in the foodservice industry.