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Venus Wafers Ventures Into Snacking Category With South Shore™ Puffs; Jim Anderko Shares

Venus Wafers Ventures Into Snacking Category With South Shore™ Puffs; Jim Anderko Shares


HINGHAM, MA
Wednesday, April 17th, 2024

The way I see it, snacking makes the world go ‘round. Consumers are constantly looking for satisfying little snacking moments throughout the day, and Venus Wafers is venturing into the category to harness the opportunities provided by this constant demand. Expanding upon its popular specialty portfolio, the brand is getting ready to line retail shelves with an innovative lineup of South Shore™ Puffs.

Jim Anderko, Vice President of Sales and Marketing, Venus Wafers“We've been looking at the snack industry for quite some time, and we wanted to create a healthy alternative for snacking,” Jim Anderko, Vice President of Sales and Marketing, explains. “Through extensive research and development with a small base of 30 consumers, we asked a variety of questions regarding nutrition, organic products, flavors, packaging, and more to determine our entrance into the snacking world.”

The lineup includes multiple on-trend flavors, including Chili Lime, Barbecue, and Vegan Nacho Cheese Flavored.

Expanding upon its popular specialty portfolio, Venus Wafers is getting ready to launch an innovative line of South Shore PuffsPackaged in an eye-catching 3 oz bag, the lineup of SKUs will be available on June 1. The products come in an appealing, display-ready case, making merchandising easy for the brand’s retail partners.

“South Shore Puffs will provide additional sales to our already growing base,” Jim adds. “It’s a brand-new label, developed by us, that ties in our South Shore Boston roots with a unique design.”

Venus is also introducing developments to its Mariner line, which will be on display at upcoming trade eventsVenus Wafers will be showing off this captivating new lineup during the 2024 Sweets & Snacks Expo on May 14–16. With this collection primed for impressive retail success, the brand has plans to venture further into the snacking sector.

Jim also teased some exciting developments to the brand’s Mariner line, which will also be on display at the Sweets & Snacks Expo, as well as the upcoming Summer Fancy Food Show.

With consumers constantly looking for better-for-you snacking options to get through their days, Venus Wafers’ new lineup is sure to drive increased register rings.

For more category insights and updates, keep reading DMN.

Venus Wafers
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